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nginx {"id":4659,"date":"2005-12-01T14:54:00","date_gmt":"2005-12-01T14:54:00","guid":{"rendered":"http:\/\/www.sportingnews.ro\/stiri\/the-new-att-logo\/"},"modified":"2005-12-01T14:54:00","modified_gmt":"2005-12-01T14:54:00","slug":"the-new-att-logo","status":"publish","type":"post","link":"https:\/\/www.sportingnews.ro\/2005\/12\/01\/the-new-att-logo\/","title":{"rendered":"The new at&t logo"},"content":{"rendered":"

If you weren\u2019t aware, SBC recently purchased AT&T, and along with the changes and improvements that they are making to the company, they have decided to do away with the 1984 logo that Saul Bass designed.
I\u2019ll leave discussion of the aesthetics of the new mark for the comments section, but as discussion fodder I will share the rationale from the official press release:<\/p>\n

<\/p>\n

The revitalized mark symbolizes these attributes \u2014 innovation, integrity, quality, reliability and unsurpassed customer care,\u201d Whitacre added. \u201cOur customers know that we\u2019re focused on keeping our promises, committed to operating honestly, and dedicated to bringing them new products that make a difference in their lives.\u201d<\/p>\n

The new logo reinvigorates the AT&T globe \u2014 one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence.<\/p>\n

Transparency was added to the globe to represent clarity and vision. Lowercase type is now used for the \u201cAT&T\u201d characters because it projects a more welcoming and accessible image. The core of the new logo remains blue because both the SBC and AT&T brands are strongly associated with that color. The overall design more accurately represents the company that is leading the industry in delivering best-in-class services to consumers and business professionals.<\/em><\/p>\n

Given that rationale, the question is: Does this new logo truly communicate those objectives? Discuss.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you weren\u2019t aware, SBC recently purchased AT&T, and along<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/posts\/4659"}],"collection":[{"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/comments?post=4659"}],"version-history":[{"count":0,"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/posts\/4659\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/media?parent=4659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/categories?post=4659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportingnews.ro\/wp-json\/wp\/v2\/tags?post=4659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}